Global Marketing Factors

Imagine you work for a U.S.-based organization that sells household appliances and is considering opening stores internationally, starting with Brazil. You have been

tasked with providing your recommendations in preparation for the expansion into Brazil. In 250-500 words, address the following:

Discuss how you would modify the personal selling approach based upon the Brazilian target market. Provide an example of the specific changes you would make and

justify the changes.
Identify ethical and regulatory issues that should be considered when marketing in Brazil.
Identify cultural and social considerations you should take into account as part of your marketing planning efforts. Explain how these factors make the marketing

presented to the Brazilian audience different from what is presented to U.S. consumers.

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