have the opportunity to explore your selected product/service’s position in the market in relation to two of its competitors.
assignment will assist you in completing the Market Analysis section of your strategic marketing proposal, which you will draft for Milestone Two.
1. State the organization and the product or service you selected for the final project.
__________________________________________________________________________________________________________________________________________
Competitor 1: Identify the competitor and provide a brief description of the organization.
__________________________________________________________________________________________________________________________________________
2. Describe the competitor’s product or service:
3. Outline three strengths and weaknesses for the competitor’s product or service:
Strengths Weaknesses
1.
1.
2.
2.
3.
3.
4. Point(s) of Difference: Based on your analysis of the competitor product’s strengths and weaknesses, describe the unique aspects of the product that
differentiate it from similar products in the market. In other words, how does the product stand out in the market?
Competitor 2: Identify the competitor and provide a brief description of the organization.
__________________________________________________________________________________________________________________________________________
5. Describe the competitor’s product or service:
6. Outline three strengths and weaknesses for the competitor’s product or service:
Strengths Weaknesses
1.
1.
2.
2.
3.
3.
7. Point(s) of Difference: Based on your analysis of the competitor product’s strengths and weaknesses, describe the unique aspects of the product that
differentiate it from similar products in the market. In other words, how does the product stand out in the market? Explain.
8. Assume the role of a healthcare consumer in need of the type of product/service selected. If you were tasked with selecting one of the products/services
outlined above or the product/service you selected for your final project, which one would select? Explain why. Use specific examples from the research completed on
the product/service to support your response.