Even successful companies and seasoned marketing professionals experience product failures. (e.g. Sony Bean.) When targeting foreign markets, lack of
understanding the global consumer behaviors and market environments could be attributed to reasons of such failure.However, even domestic companies marketing
to domestic consumers may fail to fully comprehend the consumers.
Research a domestic product that was marketed for the U.S. market that failed in the last 5 years. You may consider:
Product/Service that failed within 1 year of launch and totally disappeared
Product/Service that realized their shortcoming within short period after launch and altered their product/service and ultimately survived
Product/Service that was successful for years but failed to remain relevant and consequently failed