international business consultant
Take on the role of an international business consultant. Select a company with the intention to expand into
a specific country (this must be a different country than the one analysed in the group-based case study).
Using relevant theories,
concepts and tools covered in the course, analyse the company’s current operations and scope for expansion in a foreign market.
You are not
required to collect primary data, and there is no restriction on the company or industry selected.
Word limit is 2500 words (excluding
title page; executive summary; table of contents; reference list; and possible appendices).
Your report should include:
a description of
a description ofthe nature ofthe expansion;
an analysis ofthe business environment, and business and management practices of
the country concerned, using tools covered in the course; and
specific actions to implement the expansion, with justifications based on
relevant theories, concepts and analytical tools covered in this course.
In undertaking this Project, students are advised to collect at
least the following information:
Form of ownership, e.g. publicly-listed; family-owned
Total number of employees currently employed
The Country Chosen
General description, e.g. name, geographical location,
political system and stages of economic development
Key issues that may influence the proposed expansion, including:
The status ofthe
country concerned in the international trading and financial systems;
Opportunities and risks offered;
Internationalisation potential ofthe
People issues in the country concerned.
Specific Actions to Implement International Expansion:
Nature ofthe expansion I business
initiatives, e.g. business objectives, ownership, and industry clustering.
Resources needed from home and host countries and strategies to
obtain them, e.g. financial facilities, raw materials, labour supply and technology.
International business strategy and structure, e.g.
strategy to be pursued, structure ofthe local operation, and relationship with parent company or headquarters.
Management policies and
Finance for the new international expansionlbusiness initiative.
Activity schedule, i.e. action with specific time frame.
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