Managing and Developing Talent;
Distributed on: Week 1 Hand in Date: Please do not enter a date in this box. Please advise the relevant programme office of the preferred week for hand in.
Further information about general assessment criteria, ARNA regulations, referencing and plagiarism can be found on the module’s site on the e-Learning Portal. Students are advised to read and follow this information.
Instructions on Assessment:
Given the conceptual basis of Strategic HRM, critically analyse the statement by Taylor (2014:182) that employer branding is no more than a management fad, a passing fashion in HRM which will soon run out of steam and cease to have major relevance.
You will present your analysis in the form of an essay format which should be 3000 words and be fully referenced.
Word limits and penalties for assignments
If the assignment is within +10% of the stated word limit no penalty will apply.
The word count is to be declared on the front page of your assignment and the assignment cover sheet. The word count does not include:
• Title and Contents page • Reference list • Appendices • Appropriate tables, figures and illustrations
• Glossary • Bibliography • Quotes from interviews and focus groups.
Please note, in text citations [e.g. (Smith, 2011)] and direct secondary quotations [e.g. “dib-dab nonsense analysis” (Smith, 2011 p.123)] are INCLUDED in the word count.
If this word count is falsified, students are reminded that under ARNA page 30 Section 3.4 this will be regarded as academic misconduct.
If the word limit of the full assignment exceeds the +10% limit, 10% of the mark provisionally awarded to the assignment will be deducted. For example: if the assignment is worth 70 marks but is above the word limit by more than 10%, a penalty of 7 marks will be imposed, giving a final mark of 63.
Students are advised that they may be asked to submit an electronic version of their assignment.
Time limits and penalties for presentations
The time allocated for the presentation must be adhered to. At the end of this time, the presentation will be stopped and will be marked based on what has been delivered within the time limit.
Submission of Assessment:
All assignments must be submitted via the Postgraduate Programme Office. Each assignment must be accompanied by an Assessed Work Form which must be completed in full. The assignment will not be accepted by the Postgraduate Programme Office unless the form is completed correctly.
Marked assignments will be returned to students. It is advisable to retain a copy of your assignment for you own records. Your mark will be returned on the Assessed Work Form via the Postgraduate Programme Office.
Mapping to Programme Goals and Objectives:
This assessment will contribute directly to the following Postgraduate programme goals and objectives.
Goal One: Be independent, reflective critical thinkers
X 1. Demonstrate awareness of their personal strengths and weaknesses through critical reflective practice.
x 2. Understand and challenge personal patterns of thinking and behaving.
Goal Two: Be culturally and ethically aware
1. Demonstrate their ability to work in diverse groups and teams.
x 2. Reflect on their own ethical values.
Goal Three: Have developed leadership and management capability
1. Demonstrate their personal contribution to team effectiveness.
X 2. Communicate complex issues effectively.
x 3. Demonstrate decision making and problem solving skills.
4. Carry out presentations and lead discussions.
Goal Four: Have developed and applied knowledge of international business and management theory
1. Acquire, interpret and apply knowledge of international business, management and organisational functions.
Goal Five: Have developed a range of research skills and project capabilities
1. Plan and complete a major individual piece of research on a contemporary business, management or leadership topic of their choice.
x 2. Demonstrate skills of analysis and synthesis in the application of research methods to the exploration of contemporary business issues.
Goal Six: Have developed specialist knowledge about the theory and practice of your programme of study
x 1. Demonstrate specialist functional knowledge in relation to your programme of study.
Assessment Criteria (NBS)
Module Specific Assessment Criteria
Fail 1 – 39
Fail 40 – 49
Fail 50 – 54
Pass 55 – 59
Pass 60 – 69
Commendation 70 – 100
Work not submitted OR Work giving evidence of serious academic misconduct (subject to regulations in ARNA Appendix 1) OR Work showing no evidence of the knowledge, understanding and skills appropriate to level 7. None of the learning outcomes are met. Few or inappropriate references, showing little/no evidence of wider reading. Limited or no bibliography.
Description with no application of theory to practice.
Conclusions limited or non-existent..
Extent of poor referencing could lead to suspicion of plagiarism
Little or no evidence of wider reading. Limited bibliography.
Few or unsuitable examples of HRM&D practice. Description with no application of theory to practice.
No evidence of comparison or discussion.
Conclusions limited or non-existent.
Evidence of relatively limited/narrow reading.
Links between theory and practice demonstrated only with evidence based on organizational practice.
Limited understanding of strategic integration and HRM&D practice demonstrated in the general arguments used
Some logical argument used, with some supporting practical or academic evidence
Conclusions superficial and not clearly based on preceding discussion
Evidence of some wider reading of key relevant material either current or classic.
Links between theory and practice demonstrated mainly with evidence based on organizational practice.
Some understanding of strategic integration and HRM&D practice demonstrated with limited reference to theory
Logical argument used, with some supporting practical or academic evidence
Conclusions relatively simplistic but generally sound.
Evidence of wider reading of key relevant material either current or classic.
Links between theory and practice demonstrated with reasonable attempt at applying a range of theories.
Some understanding of strategic integration and HR practice demonstrated mainly through reference to theory
Logical argument used, mostly supported by practical or academic evidence
Conclusions limited in places but generally sound Evidence of extensive reading of key relevant and mainly contemporary material.
Clear demonstration of the links between theory and practice with detailed application to the case.
Understanding of strategic integration and HR practice evident in the arguments
Sound arguments used, clearly supported by academic evidence and correctly referenced.
Conclusions sound and clearly based on preceding work.
Note: For those assessments or partial assessments based on calculation, multiple choice etc. Marks will be gained on an accumulative basis. In these cases, marks allocated to each section will be made clear.
Students must retain an electronic copy of this assignment and it must be made available within 24 hours of them requesting it be submitted.
Are you interested in this answer? Please click on the order button now to have your task completed by professional writers. Your submission will be unique and customized, so that it is totally plagiarism-free.