Your organization has reviewed your country study and has decided to go with your recommendation for their initial international expansion. A complete a
socio-cultural analysis needs to be completed to determine the entry strategy, financing, human resource needs, suppliers, marketing, pricing and
distribution, and organizational structure.
Assignment Criteria:
Write a report (2 – 4 pages, font 12) outlining the socio-cultural factors and discuss any cross-cultural issues that will need to be considered, addressed
and understood into for a successful international expansion. You need to use at least three outside sources to complete this assignment. PLEASE remember to
cite all your sources; proper citation of your sources is a requirement for this course.