Create a list of steps/actions that you think should be taken as part of the go to market strategy. This should be focused on selling the consumer, and not selling it into other retailers.
In addition to the GTM strategy, write up one paragraph of romance copy that will live on the web listing. For reference what our typical copy looks like, take a look at some of the models on our brand’s website (focus on just the long copy, do not worry about the bullet points below it) https://www.bodyglove.com/collections/boards-kayaks