Marketing

 

 

Building on the information presented in the cases:
a) Summarize and explain Nike’s level of commitment (e.g., media plan, cause-
related marketing, etc.) to the “Dream Crazy” campaign.
b) Summarize and explain Gillette’s level of commitment (e.g., media plan, cause-
related marketing, etc.) to the “The Best a Man Can Be” video.
c) What were the similarities and differences between Nike’s and Gillette’s level of
commitment to their respective campaigns?

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