Marketing

        You will create a new fictional product, or enhance a product/service either currently in development, or already on the market, and discuss why you think it would be successful. Your paper will cover the following items: -The name of the product/service and brief explanation -The problem(s) the product/service solves -How you came to this conclusion -Your pricing strategy -Marketing budget -Tools at your disposal for effective marketing -Proposed integrated marketing communications solutions -Length of time the product will survive in its first iteration -How you will manage a second iteration within the product lifecycle