You will create a new fictional product, or enhance a product/service either currently in development, or already on the market, and discuss why you think it would be successful. Your paper will cover the following items:
-The name of the product/service and brief explanation
-The problem(s) the product/service solves
-How you came to this conclusion
-Your pricing strategy
-Marketing budget
-Tools at your disposal for effective marketing
-Proposed integrated marketing communications solutions
-Length of time the product will survive in its first iteration
-How you will manage a second iteration within the product lifecycle