OVERVIEW
Marketing is one of the most important aspects within a healthcare organization. IN order to
create an effective marketing plan, we must be able to identify the right product/service at the
right time to the right person and place. Marketing plans begin with the identification of these 4
core principles which we refer to as the “4 Ps”. Together the 4P’s, of
product, price, place and promotion create a marketing mix and which are interdependent.
INSTRUCTIONS
Using the scenario below, write a recommendation in an APA formatted paper of at least 500
words and in current APA format and is supported by 2 peer-reviewed, scholarly references and
1 instance of Biblical integration.
Demographic trends indicate that a large number of baby boomers are on the verge of retiring.
The Bay Area Medical Practice is meeting to focus on the next 5-year strategic plan. It has
performed a patient analysis and has determined that 40% of its patient base is composed of baby
boomers. From an operational perspective; what would be your recommendation to address the 4
P’s of Marketing?
• Length of assignment – 500 words
o Excluding title page/ Cover page and reference page.
• APA Format
• Number of citations:
o 2 peer-reviewed, scholarly references and 1 instance of Biblical integration.
• Acceptable sources
o Scholarly articles published within the last five years