Marketing Plan
The product is a shower head attachment which dispenses moisturizing lotion as you shower to help the skin from drying out. Please answer the following quest for sections 4.4 and 4.5.
4.4 Objectives/Goals
Set specific marketing objectives for your product. Think about market share, sales revenue, market positioning, image, awareness, social responsibility and related objectives). Think SMART
4.5 Positioning
• How will you position; your product in your target market’s mind?
• Describe how you are different from your key competition.
• Identify your most important distinguishing feature.