Marketing Plan Critique
existing marketing activities.
a critique of a company’s marketing campaign. You can pick any company you would like by investigating (1) the Encyclopedia of Major Marketing Campaigns and (2) the Encyclopedia of Global Brands. Choose a company that is represented in both texts, (e.g. Chipotle, BMW, Samsung) then write a critique of their current marketing campaign, within the last 5 years.
For very recent content, you can explore the Business Source Complete database, which includes important trade journals like AdWeek and Advertising Age. You can also peruse the companies’ SEC Filings and Earnings Call Transcripts, as well as press releases from their websites.
Critique your company’s strategy.
What did they do well?
What didn’t they do well?
What would you have done differently?
Was this marketing campaign/plan successful? Why or why not?
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