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Message Map

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1. Message Map
Create a message map for a crisis or risk situation in your field/organization. Identify who the stakeholders for the message are, potential stakeholder questions and concerns, key messages and supporting facts. (An example message map can be found on pg. 72 of the Walaski textbook.)

Please use the following as primary reference in addition to 2 others.

Walaski, P. (2011). Risk and crisis communications: Methods and messages. Hoboken, NJ: John Wiley & Sons.

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