MKT10723 Marketing Communications Assignment 2
Name: _____________________________________ SID:_________________
Assessment criteria & weighting Comments
Excellent
Good
Satisfactory
Poor
Mark
Identification of:
• appropriate communication objectives: are they clear?
(3 marks)
• relevant target market: consumer and trade (3 marks)
• brand strategy: appropriate and relevant concepts. (4 marks)
/10
Sound recommendations of marketing communications strategies including:
• Do they achieve the objectives?
• Will they reach the target markets?
• Align to the positioning strategy?
• Integrated?
• Varied and creative communication strategies?
/15
Action plan
Sound action plan that supports the communication strategies. Inclusion of an appropriate budget, appropriate time frame and human resources.
/6
Marketing communications piece
Targeted, supportive of creative strategies, and brand message. Relevant to the marketing communications plan
/5
Structure and organisation of content
/4
Other comments
/40
Marker: