Multinational companies in Saudi Arabia

 

 

Provide two examples of products sold by multinational companies in Saudi Arabia. One example should be a product that follows a global standardization marketing strategy; the second example should be a product that has been adapted for the Saudi market. Explain whether or not the standard product marketing strategy is appropriate for the Saudi market. Then, explain whether or not the adapted product marketing strategy is appropriate for the Saudi market.

 

 

 

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