-The research question is:
Are human brain responsible for purchase decisions?
and a few questions under that:
What are the factors that affect our decisions in terms of purchase?
Why we choose a specific product instead of other? Coca cola instead of Pepsi for example…
How can advertising affect consumers brain?
– The academic sources
Writing the thesis depend on these books, as my professor approved it:
1- Introduction to Neuromarketing & Consumer Neuroscience, by Dr. Thomas Zo?ga Rams?y, May 13, 2015. It’s a new book in Neuromarketing.
2- Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain, by Patrick Renvoise and Christophe Morin, Sep 30, 2007.
3- Neuromarketing in Action: How to Talk and Sell to the Brain,
by Patrick M. Georges and Anne-Sophie Bayle-Tourtoulou, Dec 28, 2013.
and you can use any academic sources with these books.
Drawing up the plan of research: no more than 3 pages..
The steps of preparation developed before will lead to writing the plan of research. It will include:
– The definition and an accurate paraphrasing of the subject
– The research problem
– The set of hypotheses
– The evaluation of the necessary fields
– The familiarization with various methods ?
The research plan is first presented as a one-page table of contents, and then developed over one to three pages, with a clear presentation of the parts and sub parts of the research and the appropriate titles. The plan must be precise, accurate and well balanced.
The purpose of the plan is to defend a cause, a proposal, with a well organized argumentation. It must be a short, explanatory and demonstrative presentation, both theoretical and empirical.
Writing a research plan requires a detailed organization of the thoughts and the field under study.
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