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Regulatory change that allows third party service providers to enter the market

A new regulation would allow third party payment service providers to enter the market. The customers of banks (and other payment service providers that offer payment accounts) would be able to allow the third party providers to access their account information and initiate payments on their behalf. Please do a literature review on how the existing payment service providers would react to this kind of a change in the industry? Please find, and refer to, relevant academic papers that present theoretical models that are related to this kind of a situation. Try to look for examples also from other industries.

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