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Report ON Marketing/Communication

An assistant to the Marketing/Communication Director and was involved in a very
extensive public awareness campaign which required a lot of hands on work on her part.
Additionally, the communications department seemed at odds with other parts of the
organisation, and other departmental managers often were putting demands on this
supervisor as well. Her lack of time resulted in her being a poor communicator, and even
though this volunteer’s skills could have helped ease her work load, she couldn’t slow
down enough to implement a concrete communications strategy.
Skills The writer of this case study looks to Carter McNamara’s Basics in Internal
Organisational Communications (McNamara, 2007) who suggests a communication plan.
This plan can involve verbal or written communications that would cover how to
effectively manage a non-traditional volunteer. As cited earlier, this supervisor dealt
mostly with people with specific tasks, not project skills, and therefore did not need a
one-on one short session with them during their volunteer time. They also had the value
of communication with one another to help them out when they ran into a specific
problem.Values The value of the frustrated volunteer was the desire to create some quality work and be
included within a network of volunteers for this cause. The value of the supervisor was to
impress her managers. The values of the volunteer and supervisor were not mutual. If the
goals had been mutual, it might have created an environment that would have made it
more conducive for the supervisor to take the time to communicate special volunteer
projects of value. It’s rather ironic that during the initial volunteer meeting, how the
writer of this paper could assist the cause was a major point of discussion. This paper
does acknowledge that as with many political activists’ organisations, things happen on
the spot, and there is a great deal of crisis management, and not a lot of pre-planning.
Additionally the communication focus for this organisation was external, not internal.
This organisational culture spilled over into the communication methods of this writer’s
volunteer work, and was a cause of a great deal of frustration. Alternative Solutions The
volunteer supervisor. should delegate another volunteer to hand out the written
instructions for the volunteer time block, and because of the nature of the work, keep the
volunteer time appointment in her appointment book, not just on the general volunteer
log. This would have eased the frustration and allowed the writer of this paper to feel like
a valuable contribution was being made to this particular cause.
Above case study is extracted from,
Booth, T. A. (2008). Organisational Communicatio. Business Intelligence Journal , 120- l22.

Unit 16: Managing Communications, Knowledge and Information Regent College

You are required a produce a report on following points relating to the case study you were given.

0 Identify the existing processes of communication in the given case study and explain the
different communication processes available to a small voluntary organisation. (Lo 3.1)

0 By comparing the different communication processes explain how a the voluntary
organisation cited in the case study can improve appropriate communication and how
they can ensure integration of systems of communication. (Lo 3.2, 3.3) 1

0 Identify and recommend improvements to the organisation’s existing approaches to
collection, formatting, storage and dissemination of information and knowledge (Lo 4.1,

0 Recommend and explain methods by which this organisationcan improve its access to
systems of information and knowledge (Lo 4.3)

Unit 16: Managing Communications, Knowledge and Information 7 Regent College
Include the following in your repor;.

0 A list of stakeholders for the decision making process in relation to starting up above
mentioned business. (Lo 2.1)

0 A selection of professionals and other stakeholders you should make contact with.

0 A discussion on ways to make contact with these individuals.

Which methods you would use to develop a business relationship with these selected
individuals. (Lo 2.2)

o A plan to involve the identified people in the decision making process for example price
strategy and location strategy applicable for this business start up. (Lo 2.3)

0 Your plan should include a strategy for future improvements in this process. (Lo 2.4)

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