Social marketing

 

 

 

 

A. Give examples of how the outputs of the organizational plan and the services utilization plan relate to the process theory objectives.

B. What type of social marketing would you use?

C. How might you minimize underinclusion or overinclusion in such a health program?

D. Draft a logic model for this health program.

E. Describe at least three ways that this logic model oversimplifies the problem, program, or possible results.

2. What is the formula for doing a break-even analysis? Provide a definition for fixed costs.

3. What would you suggest as methods and techniques to avoid the failure of interventions? Justify your ideas in terms of the various ways that interventions can fail.

 

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