- Gain insights into the strategy-making processes of different types of organizations(Lo 1.7).
- Understand issues related to strategic competitive advantage in diversified organizations (Lo
2.2)
- Identify appropriate strategies for different situations (Lo 3.1).
From real national/international market, select any type of strategic alliancebetween two firms and
answer the following questions:
- Briefly introduce your chosen firms, partners of alliance (Industry, nationality, size…). (1Mark)
- What type of strategic alliance that form your selected firms? Explain its different reasons.
(1Mark)
- Is this alliance successful? Justify. (1.5Mark)
- What is the method used by the firms to manage their culturesafter alliance? underline the pros
and cons of this method.(1.5Mark)