The BCG matrix.

  1. Team Assignment 3 asks that you assign each of your products to a category described in the BCG matrix. Discuss how you plan to balance the products in your portfolio in the team Capsim rounds to optimize the timing of new product offerings and the sales mix and profitability of your entire product portfolio.
  2. Identify three key investments in your team’s Capsim company that you believe will drive revenues and/or improve the profitability of capacity investments. Discuss how you will use what you learned in the individual Capsim rounds to help your team to maximize the ROI for your investments in revenue drivers and production capacity in the team Capsim rounds.

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