The book; Marketing by oxford university Press, fourth edition 2019, written by Paul

1500 word essay written based on the book which is attached in 6 files, answering the essay question, based on the book and considering :buyer behaviour ,consumer proposition acquisition, decision making unit,marketing strategy, marketing mix,marketing research, STP, marketing ethics.
file no1 is chapter 1 and 2 of the book
no2 is chapter 3&4
no3 is chp 5
no4 is ch 6
no5 is ch16
no6 is ch18
the book is the only reference to this article, dont use any other resources for this essay and please use the book in text citation in each paragraph. the book is* Marketing by oxford university Press, fourth edition 2019, written by Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti.*
the paper reference should be written in harvard style and the book is only reference.