The Power of Twitter Hashtags

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Instructions

In preparation for the writing of this short paper, read the following articles:
-How to Use Hashtags on Every Social Media Network
-How @Delissio used Twitter to deliver a live pizza party for #NationalPizzaDay
-Managing Your Personal and Professional Online Profiles

Links attached

Write a two-page paper that defines a hashtag.

Also, describe why hashtags are important to public relations professionals.

Finish by summarizing some of the best PR uses for hashtags. Draw from examples of particularly effective, real-life hashtag “campaigns”; in particular, cite instances where a hashtag has gone viral and what about it allowed it to do so.

For additional details, please refer to the Hashtag Short Paper Rubric document.

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