(The typographic mind)

Part I (The typographic mind): In comparing the contemporary media-informed mind and the “typographic
mind,” Neil Postman notes the following:
“The first of the seven famous debates between Abraham Lincoln and Stephen A. Douglas took place on
August 21, 1858, in Ottowa, Illinois. Their arrangement provided that Douglas would speak first, for one hour; Lincoln would take an hour and a half to reply; Douglas, a half-hour to rebut Lincoln’s reply. This debate was considerably shorter than those to which the two men were accustomed. In fact, they had tangled several times before, and all of their encounters had been much lengthier and more exhausting. For example, on October 16, 1854, in Peoria, Illinois, Douglas delivered a three-hour address to which Lincoln,
by agreement, was to respond. When Lincoln’s turn came, he reminded the audience that it was already 5
p.m., that he would probably require as much time as Douglas and that Douglas was still scheduled for a
rebuttal. He proposed, therefore, that the audience go home, have dinner, and return refreshed for four more hours of talk. The audience amiably agreed, and matters proceeded as Lincoln had outlined.”
What points do you suppose Postman in describing this concerning the comparative nature of contemporary political debate today? Aim for about one page in length.
Part II (“Subliminal” Advertising): I’ve tried here to choose images that are neither too salacious nor too obvious. Consider the images below, both of which date from the good old heyday of cigarette print ads,
and both of which were considered quite controversial at the time. Many critics thought that they were used to implement a common motivational subliminal strategy despite their surface differences. Comment on what this strategy might be. Aim for about one page in length. (You will probably want to copy these images
and post them on your computer so that you can enlarge them and thus better see what’s going on).
Link – http://www.classroomtools.com/subad7.htm
Link -http://www.classroomtools.com/subad6.htm