You are a Marcom Manager, and your company is sponsoring an event. If anticipating ambush marketing by other brand(s), what would your firm do?

You are a Marcom Manager, and your company is sponsoring an event. If anticipating ambush marketing by other brand(s), what would your firm do?
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You are a Marcom Manager, and your company is sponsoring an event. If anticipating ambush marketing by other brand(s), what would your firm do?