Prepare a 6-page report concerning microeconomics issues faced by a firm of your choice.
1) Introduction of the Firm – Who are they and what do they do? It would be nice if you could add some key
statistics on the firm such as their annual sales, market share and some product information. In general,
do you believe they are a successful firm overall. Please don’t make the introduction any longer than two
pages.
2) Please Identify Their Market Structure – Is the firm operating in a competitive, oligopoly, cartel,
monopolistic competition or a monopoly market structure. Why?
Please comment on who their largest competitors are. What is the current situation in the industry? Is it a
growing and profitable industry or are they facing special problems such as the hardship created by the
COVID-19 virus, stiff and costly government regulations, international competition, etc.…?
3) Please Comment on the Firm’s Demand Curve – Do your best to draw the demand curve and try to
calculate the price elasticity for their main product or service. Determine if they have an elastic or
inelastic demand curve. You will probably need to guess on the quantity that they sell because many firms
do not reveal this information, but use your best judgment. I will trust your best estimate, there is no need
to panic if you can’t find the actual quantity sold. If you are using an estimate, then state that in your
paper.