You have an idea for a new company but need to attract investors. To do so you create a report to potential investors detailing what you hope to carry out with your new company. In your eight- to ten-page report:
Briefly identify the company and provide a short explanation.
Write a Grand Strategy plan addressing the 15 elements of grand strategy:
Concentrated Growth
Market Development
Product Development
Innovation
Horizontal Acquisition
Vertical Acquisition
Concentric Diversification
Conglomerate Diversification
Turnaround
Divestiture
Liquidation
Bankruptcy
Joint Ventures
Strategic Alliances
Consortia, Keiretsus, and Chaebols
Evaluate three types of business strategies (low-cost, differentiation, and speed-based) and determine which is most appropriate for the business you choose based upon your Grand Strategy. Justify your choice. A combination of business strategies is acceptable as long as you explain the reasoning behind your approach.
Describe how you would implement your business strategy and assess the functional tactics you would implement.
The length and formatting requirements include:
Eight to ten pages in length, not including cover and reference pages. Include a cover page, section headers, an introduction, a conclusion, and a reference page.
Formatted according to the APA
Cite a minimum of three sources, two of which should be academic peer-reviewed scholarly sources to support your positions, claims, and observations, in addition to your textbook.
Locate a variety of sources dealing with ethics, CSR, and business management.
Gather information specific to different aspects of business ethics.
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