CASE STUDY on BRIGHT LIGHT INNOVATIONS: THE STARLIGHT STOVE on PAGE 629 of the textbook
Do a CASE STUDY on BRIGHT LIGHT INNOVATIONS: THE STARLIGHT STOVE on PAGE 629 of the textbook: BASIC MARKETING: A MARKETING STRATEGY PLANNING APPROACH NINETEENTH EDITION BY WILLAM D. PERREAULT, JR. JOSEPH P. CANNON & E. JEROME McCARTHY. ISBN: 9780078028984.
You are to answer the following questions:
1. EVALUATE the company’s current MARKETING strategy or strategies. In other words, analyze the company’s situation and identify what the company is doing incorrectly with regards to marketing concepts. (NOTE: This is not asking you to present a summary of the facts of the case study, but do an EVALUATION of the case study from the perspective of marketing).
2. What should the company do now? (Marketing).
3. Why? (Marketing).
Case study MUST follow the above format and answer the above three questions.
Related chapters that talks about MARKETING, and that can be used for the case study are chapter 1, chapter 2, chapter 3, and chapter 4 of the same textbook.
The company to do the case study on is BRIGHT LIGHT INNOVATIONS: THE STARLIGHT STOVE. It is on page 629 of the textbook: BASIC MARKETING: A MARKETING STRATEGY PLANNING APPROACH. NINETEENTH EDITION, by WILLAM D. PERREAULT, JR. JOSEPH P. CANNON & E. JEROME McCARTHY.
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