You have been hired as an outside consultant for a large durable medical equipment and medical supply company in the USA. The company specializes in a wide range of medical supplies and equipment. Some of its most profitable offerings include hospital bed rental to private residents, wheelchairs, walkers, scooter and other mobility equipment. However, they have come to realize that competition is increasing and market share is getting tight. They note that most of their customers are new costumers and very few are repeat customers. They are concerned with customer loyalty. The medical supply company owner has asked you to train develop a plan to improve customer loyalty and train the staff.
Create a report that describes and critically analyzes at least 5 contemporary best practices to improve customer loyalty in a health care organization.