Assess the economic viability of YELP.com during 4 years
1- Introduction about yelp.com (half page)
2- Business model (half page)
3- Strategic analysis includes: (4 pages)
– Value Proposition
• What benefit does the firm offer to its customers?
– Industry Analysis
• use Porter’s 5-forces analysis
• Include factors specific to the firm
– Value chain, core competencies and synergies, technology, legal and social challenges.
4- Financial Analysis during (2010-2014): (5 pages)
– Statement of Operations (Income Statement)
• Cost of sales
• Gross margin
• Operating expenses
• Operating margin
• Net margin
– Balance sheet
• Assets, current assets
• Liabilities, current liabilities and long-term debt
• Working capital
-Stock chart and describing why the chart going down in some period and why up in other.
o If there are any additional charts, please put them as an appendix.
o Make a table of the financial statements and a 2 pages to describe and analyze the data showing in the tables whether the company making money or not (you may using charts to describe)
5- Future prospects (half page)
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