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Firms of Endearment:How World Class Companies Profit from Passion and Purpose. Sisodia, R.S., D.B., & Sheth, J.N. 2007.

Answer the following questions after reading the book: Which two best practices from the firms of endearment can be most easily used by non-firm of endearment organizations; and which two best practices would be the most difficult to graft on to non-firm of endearment organizations? Explain your reasoning.

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