Group Business Report – MERCEDES BENZ
Business Name: MERCEDES BENZ
1)Provide background information about the business; describe business products/services, mission, vision, core values of the business, and its underlying business model. Generally explain the nature and importance of innovation and entrepreneurship to the business. (250 words)
2)Provide an overview of the business inventions or innovations. Select one or two business inventions/innovation and describe it in details. Explain how the invention/innovation was developed, tested, and implemented. Discuss creative competencies of the business that contributed to the idea development. (750 words)
3)Discuss legal challenges the business faced, marketing challenges, and sources of capital the business used during development, testing and implementing of the invention/innovation. (250 words)
4) Discuss in details how the business invention/innovation affected success of the business and influenced a number of stakeholders such as employees, business partners, competitors, community, environment, and shareholders. Rate the business’ entrepreneurship and innovative thinking compared to similar businesses operating within the same sector. (450 words)
5) CONCLUSION OF THE REPORT (conclusion and recommendations made) 250 words
– Please follow exact number of words per topic
– Use proper headings, flow of information, and proper arguments presentation
– Referencing (use of external information sources, quality, validity, relevance of information)..
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