Internet and E-business

Illustrate  distinction between buy-side and  sell-side
e-commerce.  1P
L01  Understand  the  scope of e-business
.L01/AC:1.1  Describe the  environment in which e-business  is
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Refer to pdf  chapters 2  and  4 .
conducted and business  transaction  types.
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Discuss PESTLE  factors  in context  of
Refer to week  1&2 hand-outs  .
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ebusiness/ecommerce.
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Briefly discuss business transaction  types  i.e .
business-to consumer  (B2C),  business-to-business
(B2B),  customer-to-customer  (C2C), customer-to
business (C2B).
1}-SP
L01/AC:1.2  Explain the  benefits and barriers  to businesses
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Refer to week  1&2 hand-outs .
considering  an online presence.
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Explain tangible and  intangible  benefits from
e-commerce arid  e-business.
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Discuss briefly .barriers  toe-Business/  ecommerce .
1P
L01/AC:1.3  Assess the  security and legislative  issues facing an
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Refer to week 3  hand-outs  .
online business organisation.
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Very briefly mention the  E-commerce Security
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Refer to pdf  chapters 2  and  4
Environment.  for  legislative  issues.
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Describe comeuter  securit’i. c/assitfcation i.e .
Secrec’iLContfdentia/it’t_,  Privac’i.  lnteg_rit’t…
Nonreeudiation, Authenticit’t. and Necessit’t.L
Availabilitv.
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Mention three  key  points of vulnerability in e-commerce environment.
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List  most common security  threats  in the
E-commerce Environment and  briefly define
computer  virus,  worm, DOS and  DDOS. Give
example for  each.
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State  potential technological  solutions for  security
threats  are  :  Encryption, Symmetric Key  Encryption,
Public key  encryption,  digital signatures, digital
envelopes, digital certificates,  Secure Sockets  Layer
(SSL)  and  Transport  Layer  Security (TLS),  firewalls,
Proxy  servers,  anti-virus  software,  upgrades,
patches, and  password  protection.
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Assess legislative  issues  facing an online business
organisation  e.g  Data ~rotection and ~rivacv law
1
Disabilitv and discrimination  law
1
Online
advertising law
1
Contract law
1
lntellectual  ~ro~ertv
rights
1
Brand  and  trademark ~rotection.
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2P
L01/AC:1.4  State the  modes of communication available to an
ebusiness  and  their  applications.
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Briefly explain EDI.
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Discuss  devices  used to communicate online(
i.e.fixed  and  portable,  business communications  eg
shopping cart, FAQs, customer follow-up,  email  ,
Live chats.
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Electronic  Fund Transfer .
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Social  Networking Media .
lP
L02  Understand  how the  internet works
‘
L02/AC:2.1  Explain  the  internet technologies  and their
importance  in making an e-business successful
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Client/server computing
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Discuss how messages are  transterred  across the
global communications  network using  packet
switching.
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Explain role otTCP/IP .
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Five-la~er model of e-business infrastructure  .
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Very briefly explain internet  protocols e.g.  FTP,
HTTP, SHTTP and  IMAP.
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Define terms  URL, Domain  name,  Domain  Name  2P
System,  and  Bandwidth.
‘L02/AC:2.2  Explain the  main features of HTML
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HTML  as the  language  of the  www .
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Document Structure (head  and  body)
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Element, Tags,  Container  and  attributes .
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Title,  break,  headings,  paragraphs,  lists,  tables,  links
and  images.
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Briefly mention number  of software packages
available to users  who can  now build pages  without
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learning  HTML
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Briefly give overview ofXML and  XHTML
lP
‘L02/  AC:2.3  Analyse  the  functions  of client  servers  and browsers,
and  the  role of the  search engine
•
Analyse  functions  of client, servers,  and  browsers .
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Analyse  role  of search engines  .
lP
‘L02/AC:2,4  Evaluate the  use  of intranets  and extranets  within
business communication.
•
Discuss benefits  of intranets  and  extra nets within  lP
business communication .
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l03  Be able to use  different e-business models
L03jp_C:3.l~  3.1  illustrate  the  different e-business models that can
3.2
be used to generate revenue for  a  business.
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Refer to week 1&2 hand-outs
–3.2  analyse each  model in terms of its  capacity to
E-commerce  revenue models
generate  revenue.
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0  Advertising
Briefly explain  different e-business models and  how  0  Sales
each model can  generate revenue.  0  Subscription
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B2C Models  0  Transaction  Fee
0  Portal  0  Affiliate
0  E-tailer  0  Referral  fees.
0  Content Provider  0  Commission
0  Transaction  Broker
0  Market Creator
0  Service Provider
0  Community Provider
0  Industry Consortia
0  Auction  Model
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B2B Models
0  E-distributor
0  E-procurement
0  Exchange
0  Industry Consortia
2P
L03/AC:3.3  Report on future developments  in e-business models
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You  own research
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Discuss future developments  in e-business models .
lP
L04  Be able to use  good  website  design
L04/AC:4.1  Use  the  key  elements of good  web design structure.
L04/AC:4.2  Evaluate the  impact  of a  well-designed website to an e-business.
Discuss:
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Structure of web-pages. In particular  explain the
elements of a  web page that may be used by search
engines  i.e.  head/title; description;  body,  meta-tags;
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Need for  effective navigation and  download
considerations  e.g.  images.
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Discuss effective web pages  design features to
engage  the  visitor i.e.
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Site  stickiness .
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Consistent page layout .
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Typography
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Corporate  colour and  graphic  scheme. Consistent
with image  of the  business (brand)  and  customer
expectation.
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Pictures  and  links .
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clear;  intuitive;  informative;
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encourages visitor to return;
t
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builds trust  and  reputation.  lP
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Enhanced  brand  image .
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long term  relationship  created  leading  to Repeat
business, increased  sales  and  profits.
~04/AC:4;3  Report on the  issues concerning website usability.
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Stakeholder  accessibility  by meeting the  needs  of
different audiences  e.g.  parents,  children; multi-sensory  access e.g.  visually  impaired,  colour blind.
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Legal  responsibilities e.g.  discrimination  legislation
lP
.Conclusion

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