Internet and E-business
Illustrate distinction between buy-side and sell-side
e-commerce. 1P
L01 Understand the scope of e-business
.L01/AC:1.1 Describe the environment in which e-business is
•
Refer to pdf chapters 2 and 4 .
conducted and business transaction types.
•
Discuss PESTLE factors in context of
Refer to week 1&2 hand-outs .
•
ebusiness/ecommerce.
•
Briefly discuss business transaction types i.e .
business-to consumer (B2C), business-to-business
(B2B), customer-to-customer (C2C), customer-to
business (C2B).
1}-SP
L01/AC:1.2 Explain the benefits and barriers to businesses
•
Refer to week 1&2 hand-outs .
considering an online presence.
•
Explain tangible and intangible benefits from
e-commerce arid e-business.
•
Discuss briefly .barriers toe-Business/ ecommerce .
1P
L01/AC:1.3 Assess the security and legislative issues facing an
•
Refer to week 3 hand-outs .
online business organisation.
•
Very briefly mention the E-commerce Security
•
Refer to pdf chapters 2 and 4
Environment. for legislative issues.
•
Describe comeuter securit’i. c/assitfcation i.e .
Secrec’iLContfdentia/it’t_, Privac’i. lnteg_rit’t…
Nonreeudiation, Authenticit’t. and Necessit’t.L
Availabilitv.
•
Mention three key points of vulnerability in e-commerce environment.
•
List most common security threats in the
E-commerce Environment and briefly define
computer virus, worm, DOS and DDOS. Give
example for each.
•
State potential technological solutions for security
threats are : Encryption, Symmetric Key Encryption,
Public key encryption, digital signatures, digital
envelopes, digital certificates, Secure Sockets Layer
(SSL) and Transport Layer Security (TLS), firewalls,
Proxy servers, anti-virus software, upgrades,
patches, and password protection.
•
Assess legislative issues facing an online business
organisation e.g Data ~rotection and ~rivacv law
1
Disabilitv and discrimination law
1
Online
advertising law
1
Contract law
1
lntellectual ~ro~ertv
rights
1
Brand and trademark ~rotection.
•
2P
L01/AC:1.4 State the modes of communication available to an
ebusiness and their applications.
•
Briefly explain EDI.
•
Discuss devices used to communicate online(
i.e.fixed and portable, business communications eg
shopping cart, FAQs, customer follow-up, email ,
Live chats.
•
Electronic Fund Transfer .
•
Social Networking Media .
lP
L02 Understand how the internet works
‘
L02/AC:2.1 Explain the internet technologies and their
importance in making an e-business successful
•
Client/server computing
•
Discuss how messages are transterred across the
global communications network using packet
switching.
•
Explain role otTCP/IP .
•
Five-la~er model of e-business infrastructure .
•
Very briefly explain internet protocols e.g. FTP,
HTTP, SHTTP and IMAP.
•
Define terms URL, Domain name, Domain Name 2P
System, and Bandwidth.
‘L02/AC:2.2 Explain the main features of HTML
•
HTML as the language of the www .
•
Document Structure (head and body)
•
Element, Tags, Container and attributes .
•
Title, break, headings, paragraphs, lists, tables, links
and images.
•
Briefly mention number of software packages
available to users who can now build pages without
•
learning HTML
•
Briefly give overview ofXML and XHTML
lP
‘L02/ AC:2.3 Analyse the functions of client servers and browsers,
and the role of the search engine
•
Analyse functions of client, servers, and browsers .
•
Analyse role of search engines .
lP
‘L02/AC:2,4 Evaluate the use of intranets and extranets within
business communication.
•
Discuss benefits of intranets and extra nets within lP
business communication .
•
l03 Be able to use different e-business models
L03jp_C:3.l~ 3.1 illustrate the different e-business models that can
3.2
be used to generate revenue for a business.
•
Refer to week 1&2 hand-outs
–3.2 analyse each model in terms of its capacity to
E-commerce revenue models
generate revenue.
•
0 Advertising
Briefly explain different e-business models and how 0 Sales
each model can generate revenue. 0 Subscription
•
B2C Models 0 Transaction Fee
0 Portal 0 Affiliate
0 E-tailer 0 Referral fees.
0 Content Provider 0 Commission
0 Transaction Broker
0 Market Creator
0 Service Provider
0 Community Provider
0 Industry Consortia
0 Auction Model
•
B2B Models
0 E-distributor
0 E-procurement
0 Exchange
0 Industry Consortia
2P
L03/AC:3.3 Report on future developments in e-business models
•
You own research
•
Discuss future developments in e-business models .
lP
L04 Be able to use good website design
L04/AC:4.1 Use the key elements of good web design structure.
L04/AC:4.2 Evaluate the impact of a well-designed website to an e-business.
Discuss:
•
Structure of web-pages. In particular explain the
elements of a web page that may be used by search
engines i.e. head/title; description; body, meta-tags;
•
Need for effective navigation and download
considerations e.g. images.
•
Discuss effective web pages design features to
engage the visitor i.e.
•
Site stickiness .
•
Consistent page layout .
•
Typography
•
Corporate colour and graphic scheme. Consistent
with image of the business (brand) and customer
expectation.
•
Pictures and links .
•
clear; intuitive; informative;
•
encourages visitor to return;
t
•
builds trust and reputation. lP
•
Enhanced brand image .
•
long term relationship created leading to Repeat
business, increased sales and profits.
~04/AC:4;3 Report on the issues concerning website usability.
•
Stakeholder accessibility by meeting the needs of
different audiences e.g. parents, children; multi-sensory access e.g. visually impaired, colour blind.
•
Legal responsibilities e.g. discrimination legislation
lP
.Conclusion
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT 🙂
Are you interested in this answer? Please click on the order button now to have your task completed by professional writers. Your submission will be unique and customized, so that it is totally plagiarism-free.