Integrated Marketing Campaigns – COMM 571
Order Description
Social Media Campaign and New Hire Pitch: Identify an organization in the St. Louis area that you are interested in, work for, or would like to work for one day. Spend 2-4 weeks monitoring how they currently use social media. Following those weeks, write a social media campaign plan that will give the organization a fully flushed out idea that is ready for implementation. Required components of this assignment are as follows: Goals, Summary of Current Social Media Efforts, Content Types, Tools (with purpose and metrics), Action Plan for each Tool, Evaluation Plan, and Budget. My expectation is that the plan will be 6-8 pages long (formatted like a professional report, rather than an academic paper). You will pitch this campaign in class as if you’re applying for a contract.
Media Relations Plan and Presentation (includes first draft, final draft and presentation) You will select one of two possible clients presented in class. Working individually, each of you will write a media relations plan, following the guidelines given out in class. My expectation is that your plan will be 8-10 pages long (formatted like a professional report, rather than an academic paper). Required components of this assignment are as follows: Title page, executive summary, goals and objectives, target market analysis, three news-jacking options, a news release tailored to one of these news-jacking options, a news release pitch to one media contact from your media list, a list of possible spokespeople from the company according to these news-jacking options (explain why you chose each person), one “publicity stunt”, media list of 20 contacts with name, organization and contact information, and an evaluation plan.
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9/23/2015
Social Media New Hire Pitch, Selecting Communication Tactics for a Crises
Readings: Smith, Step 3-4; Readings per Canvas Module
1. Social Media Campaign Plan Due in Hard Copy and
upload it to Canvas
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For example :
http://issuu.com/skittish/docs/social_media_strategy.