Demonstrate and assess a company of your choice from the perspective of Marketing Management. Your chosen company should be an internationally operating but locally/regionally present company.
Your analysis should include the following marketing concepts, where applicable, and a justification for their use.
– Strategic options –
– Market Analysis
– Marketing Mix analysis
– Product Life Cycle analysis
– Understanding of Buying Behaviour
– Marketing Communication Mix analysis
– SWOT analysis
– Channel Management
– Online Marketing
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