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Rhetoric and Persuasion

Dick Hebdige uses the phrase ?the rhetoric of punk.? Use Herrick?s traditional and social functions of rhetoric to discuss how one might see the punk phenomenon as a displacement of traditional rhetoric from clear political venues (legislatures, courtrooms, public speeches, newspaper debates or editorials) into popular and subcultural spaces. In other words, what sort of rhetorical characteristics can you see in the punk phenomenon ? Pay attention to the context that Hebdige describes for it, out of what conditions in Britain it arose; its strategies of communication (what does he say it was trying to communicate?). Finally, discuss how it was received by the ?parent culture,? and how it can be seen as a case in point for the difficulties contemporary rhetoric faces in media culture.

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