role of socio-cultural influences Using “The Joneses” Movie
Paper details:
Discuss the role of socio-cultural influences (e.g. opinion leaders, word of mouth, reference groups, family life cycle, social class, culture and subculture, etc.) on consumer decision—making by referencing the movie The Joneses. “Please don’t refer anything to Roy and Chattopadhyay(2010) reseach. Use your own research. this is just a sample to help you write a similar essay for me. Note: “This is not a APA paper”.