Strategic Marketing
Order Description
Course Work: Global Wine Wars 2015: New World Versus Old
This is a marketing module of (Strategic Marketing)
1. answer these questions based exclusively upon the information provided in the case study; you should not and must not introduce additional details that you have
obtained through additional research;
2. answers that you will provide are based exclusively upon the case study provided, so referencing is not required and it would be wrong to make any additional
references.
THE QUESTIONS
1. Compare and contrast the evolution of the wine market in the Old World with that of the New World. In particular highlight the changing importance of different
market segments and also the rate of change. As the market evolved discuss the opportunities that arose for wines according to their competitive position. (25%)
2. As new entrants in the wine industry, examine the role of innovation of New World producers in terms of the value chain primary activities. What were the advantages
and disadvantages of such innovation? (25%)
3. The “Judgement of Paris” (1976) proved an important landmark in the industry. Perform a PEST or PESTEL analysis to identify opportunities and threats since that
Judgement for wine producers from each major wine-producing country and/or region. (25%)
4. Provide a brief overview of key trends in the wine market in China. Identify and evaluate the efforts of French and Australian wine producers to succeed in the
Chinese market. (25%)
Answer around 700 words for each question.
You are strongly encouraged to make use of Tables.
• The case study file name is (Global wine war 2015)
•please use many tools as possible that were included in lecture files (The lecture pdf will have many slides, but there are only a few words or marketing tools on
each slide)
• read (Lecture main point) file and scan through all lecture slides provided
• read (Case Study Method) file which this can help a lot.
• currently in 3rd year which the marker of my work will have high standard/expectation and this assignment worth 50% of my module, so please do the best you can.