The Review of “Journal of Business Research”

Vishnu Menon, R. G., Sigurdsson, V., Larsen, N. M., Fagerstrøm, A., & Foxall, G. R. (2016). Consumer
attention to price in social commerce: Eye-tracking patterns in retail clothing. Journal of Business
Research,Links to an external site. 69(11), 5008-5013.
You will write a report that is approximately 1 to 2 pages (single spaced, approximately 500-1000 words).
In your summary, be sure to address the following questions:
Why was this research conducted?
Which questions did the research seek to address?
How was the research conducted? Where did data come from? How was it analyzed?
What were the important variables that were measured, and how are they related to each other?
What conclusions were reached?
Your paper should be structured as a narrative in paragraph form. Do not answer the questions in bulleted
points, incomplete sentences, or in a disjointed manner. Instead, work on creating a story that introduces and
explains the work in a coherent way. This document should be comprehensible to other people in your
organization or team (both technical and non-technical).
Your work will be assessed based on the quality of your writing, evidence that you have read the article, a
demonstration that you have made a good-faith effort to understand and interpret the design of the research,
and that you are able to articulate the benefit of conducting research.
Preferred language style Simple (Easy vocabulary, simple grammar constructions)