The similarities and differences regarding the wants, and psychographics

Compare and contrast the similarities and differences regarding the  needs, wants, and psychographics of your current and new market segment.   
Create and describe the key messages from a branding  perspective that you wish to deliver to the new market segment that will  provide the greatest impact.  
Explain why this message will appeal directly to the new market segment.  
Discuss whether digital or traditional approaches will provide  the best promotional channels for your new target market, and explain  why.  
Identify 2 communication channels that will reach your specific  target segment, and explain why these are appropriate for your specific  target segment.