Toyota’s real-life
The post has two asighnments
1: Toyota’s real-life
Order Description
write 3 pages
examine Toyota’s real-life case and develop recommendations that would help Toyota’s global leaders recover their brand loyalty.
“Challenges to Toyota Caused by Recall Problems, Social Networks, and Digitilization.”
2: Five-Step Marketing Research Approach Presentation
Order Description
Scenario: the marketing manager for a local nonprofit charity whose funding is based on membership fees. noticed a severe drop in new memberships and a decline in
repeat memberships, which is threatening your organization’s ability to survive and grow. You have decided to implement the Five-Step Marketing Research Process to
help understand the problem and create solution strategies to implement.
Create an outline of a presentation with speaker’s notes on the Five-Step Marketing Research Approach detailing how you will use each step to solve the membership
issue the local nonprofit charity is facing.
Address the following in your role as marketing manager:
Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing.
Describe each step of the Marketing Research Approach (one slide for each step) in detail including its goal, and create an example aligned to the scenario above to
illustrate how that stage would be implemented toward the problem’s solution.
Define the two types of research data this process gathers and their pros and cons. Share examples of each type that would be useful in solving the scenario.
Compare and contrast the Five-Step Process with two alternative methods for conducting marketing research. What are the pros and cons of each?
Define what it means to differentiate a service and provide an example to illustrate how the local nonprofit charity in the scenario can use the strategy to help
increase target market interest.
Explain how differentiation will help position the organization.